Delhi has witnessed a dramatic drop in daily movie‑goers — from about 1.25 lakh per day in 2016 to just around 21,500 by 2024. Experts point to the rise of OTT platforms and changing viewing habits as major causes, though big releases like Dhurandhar are helping bring audiences back
Delhi and Meerut’s cinema landscape has seen significant changes over the past decade. In Delhi, daily movie‑going numbers have dropped dramatically—from around 1.25 lakh per day in 2016 to just 21,500 in 2024. Experts attribute this decline largely to the rise of OTT platforms like Netflix, Prime Video, and Disney+ Hotstar, which allow viewers to watch new releases at home. Changing lifestyles and work routines also contribute, as audiences prefer convenience over traveling to theatres. Despite this, blockbuster films like Dhurandhar and Pathaan occasionally draw crowds back to cinemas. In Meerut, local single-screen theatres are struggling, while multiplexes with modern amenities attract younger audiences. Comfortable seating, digital projection, and 3D options are key factors influencing choice. Weekend and holiday footfall remains relatively higher, though weekday attendance is minimal. Social media buzz and influencer promotions increasingly affect which films viewers choose. Family audiences still prefer afternoon shows, while students and youth prefer evening slots. Ticket pricing also influences cinema attendance, with premium multiplexes offering loyalty programs and discounts. Local film festivals and promotional events are helping revive interest in the cinema-going habit. Cinemas are experimenting with food-and-movie combos and themed screenings to draw crowds. Safety and cleanliness measures post-pandemic have become a critical factor for urban audiences. In Delhi, newer areas like Dwarka, Noida, and Azadpur have seen multiplex expansions to meet demand. Meerut’s proximity to Delhi encourages some cine-lovers to travel for premium experiences. Screen count, show timings, and language variety (Hindi, English, Punjabi, Tamil) are decisive for attendance. Surveys show many residents prefer weekend group outings rather than solo visits. Despite the overall decline, Bollywood releases with star power still command high opening-day collections. Industry insiders believe cinema attendance will stabilize if theatres continue offering exclusive experiences unavailable on OTT. Audience behavior indicates a shift toward quality over quantity, seeking immersive viewing rather than casual movie-watching. Overall, while OTT platforms have disrupted traditional cinemas, theatres that innovate and engage with audiences continue to thrive in Delhi and Meerut.